Minus The Nemesis
A Collaboration of Some of the Finest Thought on Today's World


Sunday, June 12, 2005
With no particular reasoning behind this entry, but rather a random thought, I thought that I would offer up two immediate examples of how perception could possibly incite a misguided thought process. While watching TV this evening, I happened to notice two commercials in particular that I thought could be perceived in different ways.

First, I will make mention of a Cadillac commercial. Perhaps you have seen it, perhaps not. Take notice if you do and lend your input. I will begin by stating that the initial impression that I got was not to purchase a new Cadillac, but the idea of class warfare. The commercial begins with a man unloading blocks of obviously cold ice off of a beer-style truck. There are three new models of Cadillac's rolling up the street. The closer that the vehicles get, the more the ice melts. As the cars pass, the blocks of ice explode and a torrent of water erupts from the truck. Here is what I thought (which keep in mind is not necessarily what I believe, but what could be perceived by the burgeoning, influential strong-minded youth): the blue collar worker is a proletariat trying to make a living unloading ice for some company. The Cadillac's may represent the bourgeoisie type, as the Cadillac is not a cheap automobile and is typically purchased by the more afluent. Along with this example, is this what could be construed as the aristocrat stomping on the working man? An example of what society thinks of the blue collar worker?

Second, there was a commercial fronted by Samsung. In this commercial, a man ends up signing for a brand new 40" plasma screen TV as his neighbor is away on vacation or some such adventure. The man who signs for the TV cannot resist the temptation to open the box and makes the TV a permanent fixture in his house. Eventually, the neighbor returns and inquires as to whether or not the man signed for a TV. He denies the claim and enjoys the TV, further denying the neighbor of his property rights. Is Samsung promoting theft in this example?

Granted, these two examples may be far off base, and in fact, may be just shoddy ad executives trying to sell product. But the initial question remains; can these examples be perceived as the above analysis suggests? I am genuinely curious as to your comments on the matter!

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